The Story Behind the Brand.

BÓRA was born from a moment of reflection and a deep desire for change.
Through my journey of adapting to a new country, new environments, and new expectations, I began to understand how essential it is to feel seen, respected, and safe to be who we truly are.

As a Brazilian immigrant living in the U.S. since 2021, I’ve learned that belonging is something we all search for in different ways.

That realization taught me something powerful: if I couldn’t find a space where I felt I belonged, I would create one not only for myself, but for others who share that same desire for authenticity and connection.

That’s how BÓRA came to life, as a space for belonging, courage, and authenticity

The Meaning Behind BÓRA

In Portuguese, “BÓRA” means “let’s go.”
It’s an invitation. A call to move forward. To not settle. To live boldly.

Through this brand, I want to say:
You can be yourself even when the world tries to make you doubt it.

“Be Bold. Be Proud. Be You.” is more than a slogan.

It’s a message for everyone who has ever felt unseen or underestimated.

My Journey

I was born in Brazil to a young, resilient mother who taught me strength long before I understood what it meant. With limited resources, I learned early that resilience, creativity, and faith could open doors that once felt impossible.

Every opportunity I’ve had to study, work, and build a new life in another country has been part of learning how to move forward with courage and purpose.

BÓRA represents that journey.
It’s more than a brand. It’s a symbol of courage, community, and identity.

Building a Community That Cares

At BÓRA, our blog is a safe space where people can share their authentic stories.

Every story matters.
Every voice deserves to be heard.

Starting in January, we’ll highlight three stories each month leading up to our official launch in March 2026.

Join the Movement

If you’ve ever felt like you had to hide who you are, this is your space too.

Let’s create something bigger than fashion.
Let’s build a community of courage.

Share your story with us through our blog.
Together, we can remind the world that authenticity is power.

Igor Lopes
Founder of BÓRA